Let me ask you a question, how many ways do you think are available to you right now to grow your business? Do you think its over 50, over 100 or over 1,000? Well let me surprise you by saying in any business or industry around the world there are only 3 ways to grow a business!
Thats right! There are 3 and only 3 ways you can grow your business and they are
1. Getting more customers.
2. Increasing the size of transaction per sale.
3. Increasing the frequency of purchase per customer.
Now that makes growing your business a whole lot simpler doesnt it!
Most people in business are constantly running around trying to get new customers into their business without trying the other 2 ways. Getting more customers is fine but its probably the most expensive and time-consuming way to grow a business!
Increasing the size of transaction per sale is very easy to accomplish. You simply offer the customer more products or services when they want to buy. Say, for example, youre selling a mobile phone to a customer youd offer them a leather case, a memory card, a car-kit, extended warranty, etc. Youve just increased the size of the transaction buy a large amount and youve provided a much greater service to your customers lives! Instead of selling a mobile phone for 80 youve just made an extra 40 from the additional products and it only took 5 minutes!
Increasing the frequency of purchase is another very simple and very effective method to grow your business and if you master this you should never worry about going out of business ever again! The best way to make my point is an example.
Say you run a computer store and a new customer walks in the door wishing to buy a computer. You sell them a computer that is just right for his/her needs and you also sell them a quarterly health-check for 40 every 3 months. This has just added 160 every year from the customer and any other customer who purchases the service. They come in for the health check every 3 months, browse around the store and also buy additional products from you. Now because youre keeping their data, computer and children safe while enriching their lives with your products who do you think they will turn to when they need additional software, upgrades or a complete new system?
Now this is the best part! What would happen if you increased each way to grow a business by mere 10%? Your company doesnt grow by 10% but a staggering 33.3% for a simple 10% increase across the board! Just think what would happen if you increased each category by 30%!
Thanks for reading and remember, get more customers buying more things more often and your business growth will literally explode!